Privacy Policy

At Bodyaware Shop, we believe that true comfort extends beyond our premium intimate apparel to include the trust and confidence you place in us when sharing your personal information. Just as we craft our Baumwolle collections with care and attention to detail, we approach your privacy with the same dedication to quality and security.

1. Information We Collect

We collect information that helps us provide you with a seamless shopping experience while maintaining the personal touch of our DC boutique roots:

• Personal Identifiers: Name, email address, shipping address, and contact information
• Payment Information: Credit card details processed through secure payment partners (never stored on our servers)
• Purchase History: Information about the products you buy, including our Collections, Everyday Basics, and intimate apparel
• Technical Data: IP address, browser type, device information, and shopping preferences
• Communication Records: Correspondence with our customer care team

2. How We Use Your Information

We use your information with the same precision we apply to crafting our Bodysuits and Briefs:

• Process your orders and manage your account
• Provide customer support that reflects our boutique service standards
• Improve our products and shopping experience
• Send order confirmations and shipping updates
• Conduct security checks and prevent fraud
• Communicate about promotions and new collections (with your consent)

3. Data Sharing and Disclosure

We treat your data with the same discretion you’d expect from an intimate apparel specialist:

• Service Providers: Trusted partners who help with payment processing, shipping, and website operations
• Legal Requirements: When required by law or to protect our rights and safety
• Business Transfers: In connection with a merger or sale of our company
• International Transfers: As we ship worldwide (excluding Asia and select remote areas), data may be transferred internationally with appropriate safeguards

We never sell your personal information to third parties.

4. Data Storage and Security

We protect your data with the same commitment to quality that defines our products:

• Industry-Standard Encryption: All sensitive data is encrypted using the latest security protocols
• Secure Storage: Financial details are never stored on our servers
• Certified Partners: We work with trusted, certified payment processors
• Continuous Monitoring: Regular security assessments and fraud detection
• Data Retention: We retain personal information only as long as necessary for business purposes

5. Your Rights and Choices

You have control over your personal information, reflecting our commitment to your comfort and confidence:

• Access: Request a copy of your personal data
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your personal data
• Opt-Out: Unsubscribe from marketing communications at any time
• Data Portability: Request your data in a readable format
• Restriction: Limit how we use your personal information

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your shopping experience:

• Essential Cookies: Required for website functionality and secure checkout
• Analytical Cookies: Help us understand how customers use our site
• Preference Cookies: Remember your settings and preferences
• Marketing Cookies: Show you relevant products and offers (with consent)

You can manage cookie preferences through your browser settings. Please note that disabling cookies may affect website functionality.

7. International Data Transfers

As a global retailer serving customers worldwide (excluding Asia and select remote areas), we ensure appropriate safeguards for international data transfers in compliance with applicable laws.

8. Children’s Privacy

Our website and products are not directed at children under 16. We do not knowingly collect personal information from children.

9. Changes to This Policy

We may update this policy to reflect changes in our practices or legal requirements. Significant changes will be communicated through our website or direct notification.

10. Contact Us

Thank you for trusting Bodyaware Shop with your personal information. We’re committed to protecting your privacy with the same care we put into crafting our premium intimate apparel.